MUCHOYO

We documented the creative process of a Multiple Award Winning awareness campaign for children’s rights, in which the six biggest non-profit organisations joined forces for the first time ever.

Working on this kind of thing is always extremely gratifying, but also motivating. Everyone is there because they want to be, and everyone wants to do their best. A rare occurrence in the world we live in. 

 

One of the main pieces of content used in the communication was an animated music video of the MuchoYó character, who represents all kids around the world and is a moodier, cooler evolution of the classic, world renowned Pocoyó. The animations were all made by Zinkia, who are the creators of Pocoyó, and getting to work in collaboration with them was insane.